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Italian tourists in Brazil


Every year, Embratur conducts a survey among foreigner travellers to learn their opinion about their stay in Brazil; the data below summarizes how Italian tourists see Brazil. It´s noticeable the strong presence of Italians in cities in the sunny northeast of Brazil, like Fortaleza, Salvador, Recife and Natal.
Read more about the Embratur survey about international tourism in Brazil.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 57.56
Business / Conventions 18.62
Visits fo Family and/or Friends 16.84
Study / Teaching / Research 1.18
Religion / Pilgrimage 1.15
Others 4.65
Factors of influence in the decision to visit Brazil (%)
Information from friends 60.00
Television 10.00
Folders / Printed guides 8.57
Internet 5.71
Magazines 1.43
Others 14.29
Age brackets (%)
18 - 27 y.o. 15.82
28 - 45 y.o. 52.54
46 - 65 y.o. 28.25
over 65 y.o. 3.39
Level of Education (%)
Elementary 3.93
Intermediary 53.93
Superior 42.14
Occupation (%)
Entrepreneur 8.47
Civil servant 6.22
Retired 6.20
Technician 5.65
Trading 5.08
Salespeople 3.41
Student 3.37
Companionship (%)
Alone 31.43
With family 25.71
With friends 41.14
Travel package 1.72
Average annual income US$ 23,679.93
Organization of the trip (%)
Not organized by travel agencies 80.34
Organized by travel agencies 19.66
Repeat trips to Brazil (%)
First time trip 34.83
Not the first trip 65.17
Intention of returning to Brazil (%)
Have the intention to return to Brazil 96.51
Do not have the intention to return to Brazil 3.49
Averagage staying 20.21 days
Average spending per capita US$ 74.21
Tourists coming with a travel agency US$ 120.98
Tourists not coming with a travel agency US$ 73.28
Most visited cities (%)
Rio de Janeiro 25.28
Fortaleza 23.03
Salvador 22.47
Recife 17.98
São Paulo 12.36
Natal 10.11
Lodging (%)
Hotels 58.96
Family / Friends 24.86
House/Apartment Rented 11.56
House/Apartment Own 2.89
Others 1.73
Biggest complaints from tourists (%)
Tourist Information 15.87
Telecommunications system 14.20
Safety 13.87
Dirtiness 12.99
Nightlife 4.11
Taxi 3.52
Public transportation 3.42
Meeting of expectations (%)
Expectations exceeded 16.00
Expectations fully met 59.43
Expectations partially met 21.14
Disappointed 3.43





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