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How foreigner tourists evaluate the city of Fortaleza, Ceará


Foreigner visitors were interviewed when they were leaving the city of Fortaleza, in Ceará, and the compiled results are shown below. The interviews were conducted by Embratur, the Brazilian Travel Authority; read more here.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 68.42
Visits fo Family and/or Friends 14.91
Business / Conventions 10.96
Other 5.70
Factors of influence in the decision to visit Brazil (%)
Information from friends 60.87
Internet 12.17
Folders / Printed guides 10.43
Television 5.22
Magazines 3.48
Other 7.83
Age brackets (%)
18 - 27 y.o. 20.69
28 - 45 y.o. 48.71
46 - 65 y.o. 26.72
over 65 y.o. 3.88
Level of Education (%)
Elementary 7.73
Intermediary 40.77
Superior 51.50
Occupation (%)
Entrepreneur 9.01
Student 8.58
Commerce 6.44
Retired 4.34
Sales 4.24
Engineer 3.86
Companionship (%)
Alone 27.07
With family 32.32
With friends 39.30
Travel package 1.31
Average annual income US$ 27,933.55
Organization of the trip (%)
Not organized by travel agencies 69.53
Organized by travel agencies 30.47
Repeat trips to Brazil (%)
First time trip 42.92
Not first trip 57.08
Intention of returning to Brazil (%)
Have the intention to return to Brazil 96.89
Do not have the intention to return to Brazil 3.11
Averagage staying 9.25 days
Average spending per person US$ 77.53
Other cities visited (%)
Rio de Janeiro 18.45
Recife 14.16
Salvador 12.90
Natal 12.86
Sao Paulo 11.59
Lodging (%)
Hotels 82.51
Family / Friends 10.49
House / Flat Rented 3.50
House / Flat Own 2.80
Other 0.70
Hotels Evaluation (%)
Evaluation Cleanness Services Price
Excellent 26.98 32.54 25.92
Good 57.94 49.21 48.15
Regular 10.32 15.08 21.30
Bad 4.76 3.17 4.63

Restaurants Evaluation (%)
Evaluation Cleanness Services Food Quality Prices Typical food
Excellent 4.93 17.72 16.08 27.46 34.56
Good 59.86 66.67 67.13 56.34 52.94
Regular 30.28 12.06 14.69 14.79 11.76
Bad 4.93 3.55 2.10 1.41 0.74

Tourist Information (%)
Evaluation Availability of information Accuracy of information
Excellent 7.14 9.10
Good 69.05 61.36
Regular 21.43 27.27
Bad 2.38 2.27

Tourist Guides (%)
Evaluation Services Time keeping
Excellent 27.69 21.21
Good 63.08 56.06
Regular 9.23 22.73
Bad - -

Most common complaints (%)
Dirtiness 20.14
Safety 9.93
Telecommunications 9.09
Tourist Information 5.04
Taxi 3.57
Nightlife 2.54
Meeting of expectations (%)
Expectations exceeded 22.32
Expectations fully met 48.07
Expectations partially met 26.18
Disappointed 3.43





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