World Cup Brazil 2014

Update: more info about the authors of the logo.

Update: on July 8th, in Johannesburg, the Presidents of CBF, FIFA and Brazil made the official presentation of the official emblem of the World Cup 2014, which is the same logo below.

Yesterday (May 31st 2010), Brazilian site IG obtained a image of the FIFA World Cup 2014 Logo in black and white; today, another Brazilian site, Globoesporte, released a colorful image of the Logo.

FIFA Logo was inspired in the Cup itself, which was artistically recreated by a set of hands; the colors, yellow and green, mimic the Brazilian flag.

The logo was registered by FIFA with OHIM (Office of Harmonization for the Internal Market), entity which protects trademarks in Europe, on March 29th 2010; the official presentation of the logo will be on July 8th, a few days before the end of the World Cup 2010.

NOTICE: FIFA seems to be very rigorous in defending theirs and their partner’s intellectual property (see here and here). However, Brazilian law says that there is no infringement to intellectual property when such property (in this case, the logo) is the subject of a news channel (such as this blog).

The logo was result of a contest with seven bidders (FIFA didn’t inform the designer which created the logo). The voters who defined the winners were Ricardo Teixeira (President of CBF), Jerome Valcke (Secretary of FIFA), Oscar Niemeyer (Brazilian architect, designer of Brasilia), Paulo Coelho (international bestselling Brazilian writer), Gisele Bundchen (Brazilian model), Hans Donner (Brazilian, head visual designer of TV Globo) and Ivete Sangalo (Brazilian pop singer).

Update, July 8th: except foor mr. Valcke, it was officially confirmed that all the Brazilian personalities mentioned above were the voters to choose the emblem; the author of the emblem was not revealed.

This FIFA logo is not to be confused with the CBF logo (image to the left), created during the campaign which eventually led FIFA to choose Brazil as host country of the Cup 2014.

Update: repercussion of the Logo.

Update: Brazilian designers talk about the Logo.

This entry was posted on Tuesday, June 1st, 2010 at 5:51 pm and is filed under fifa.