World Cup Brazil 2014

Brazilian websites published a few days ago what will supposedly be the Logo of the World Cup 2014.

According to those sites, the logo was chosen by seven people (including the President of CBF, the Secretary of FIFA and five Brazilian celebrities), after examining six other logo candidates.

However, nothing was informed by the sites (CBF and FIFA won’t say anything, as the logo will be officially presented only on July 10th 2010) about the bidding process: who were the participants, who were the final logo candidates, what were the criteria, etc.

The Logo was not well received in Brazil. Surveys among website users show that most didn’t approve the logo.

Designers are also criticizing, not only the ugliness of the Logo, but also the way that it was chosen.

Alexandre Wollner, one of the most famous Brazilian designers, expressed in an interview his impressions about the logo:

Regrettable. In colors, it looks like a face covered by hands as to hide a shame. It’s not a logo, it’s an illustration of an article called “The Shame of Brazil”. The notable people who chose the logo must have compared it with other low level designs.

But then, how was it chosen? Was there a bidding contest?

Since 2009, Brazilian professional designers (update: Brazilian designers criticize the Logo) had been in talks with CBF to plan the development of the visual identity of the World Cup 2014, which include the creation, among others, of the logo and of a mascot. There are still no news about the mascot.

This entry was posted on Thursday, June 3rd, 2010 at 1:48 pm and is filed under fifa.