The World Cup 2014
will be in Brazil.
Read news about the World Cup 2014 in Brazil.
August 2nd, 2010
Natal is a city with nearly 1 million people, and is one of the hosts of 2014. With easy access from Europe and North America, and beautiful tropical beaches, it will probably be one of the most visited cities during the Cup.
The Brazilian Government has been announcing that there will be heavy investments in infrastructure to prepare the country for the World Cup, including US$ 12 bn in Information Technology investments.
However, it is very likely that users accustomed to high speed access in their home countries will feel the impact of the lower levels of services in Brazil. The Finnish (to whom a 1 MB connection is a basic right, rather than a commerciable service), or the Japanese (who since 2004 have been seeing 1 GB connection for US$ 38 per month), may feel they are back to the Paleolithic Era of internet.
Take, for example, this notice published yesterday, August 1st 2010, by newspaper Tribuna de Natal about broadband access in Natal.
Below, prices charged by Cabo Telecom:
So, for a plan with up to 1 Mbps of download and up to 256 Kbps upload, subject to a monthly quota of 20 GB of transfer, the price is R$ 109.90 per month (a bit more than US$ 60 per month).
The broadest band Oi offers in Natal is 1 Mbps, costing 109.90 monthly, provided that the user buys a “promotion” package including voice services.
If the client is interested in data connection only (no voice), then the following table applies:
For most cities (including Natal), only 1 Mpbs is offered, at a cost of R$ 130 for configuration and R$ 123.30 monthly afterwards.
These are the the same options that businesses like hotels, LAN houses, shopping centers, etc have in Natal; that means that their services won’t be any better than their providers’ services.
For some cities, the improvement of internet access, along with a reduction in prices, could be one important legacy of the World Cup.